Our Mission
NTT AD Group has been taking on various challenges in the midst of the
digitalization of advertising, events and marketing.
We have promoted digitalization of various events, smart initiatives, and also
promoted the transformation of the business structure through new businesses, such
as ICT x city planning marketing that combines location information and media like
high-definition signage, SNS, and videos.
With the environment surrounding the NTT Group and the NTT Ad Group changing rapidly
and dramatically, it is necessary to make the aforementioned efforts more powerful
and accelerate.
NTT AD will contribute to the promotion of digital transformation and the
realization of a smart world as the NTT Group's house agency. We will make full use
of the know-how we have cultivated through our real advertising and events and the
new knowledge in the digital field, and contribute to the customer's marketing
business based on faster and bolder challenges.
Corporate Data
| Corporate Name | NTT Advertising, Inc. |
|---|---|
| President & CEO | Akihiko Higashi |
| Date of Foundation | December 18, 1985 |
| Head Office | 1-5-1 Otemachi, Chiyoda-ku, Tokyo, Japan 100-0004 |
| Paid-in Capital | 100 million yen |
| Stockholders | NTT (100%) |
| Number of Employees | 380 (As of April,2021) |
| Net Sales | 65.4 billion yen (fiscal 2020) |
Business Area
NTT Advertising, Inc. performs
a full range of activities of marketing communication strategy including marketing,
media planning and creative strategy planning to better serve and support clients’
business in every way.
In the marketing and advertising business areas, new
services and innovative technologies using IoT, big data, AI, etc. are appearing one
after another due to the advancement of digital technology.
NTT AD uses these
technologies, and all sections work together to design the best communication plan
that connects the clients and clients’ customers.
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- Strategic planning
- Businessmodel planning
- Brand consulting
- Market research
- Sports Marketing
- Regional revitalization planning
- Global branding
- e-Sports
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- PR planning
- Crisis communications
- Employee engagement and internal communications
- Press relations
- Analyst relations
- Investor relations
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- Promotion design
- Digital contents design
- Sales promotion / event planning and execution
- CI / VI design
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- Media planning
- Media buying
- Media development
- Audience insight
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- Digital communication planning
- Digital campaign production
- Social media marketing
- UX / UI, application and technology development
Marketing
NTT Advertising formulates
marketing strategies for your products and services and designs effective
communication programs that will inspire consumers to action in spite of B2B
and B2C. We use our versatile research capabilities by using and analyzing
real and digital data not just to grasp the bigger picture in terms of
market trends but also to understand the details, such as consumers’
response to products, services and advertisement campaigns.
This helps us
provide comprehensive consulting services and solutions in response to any
issue your business may face.
Branding
NTT Advertising helps you establish a clear and well-defined brand identity so that your company, business, product or service can achieve its full growth potential through wider public recognition. We provide integrated PDCA-based brand management, including everything from formulating a brand strategy to activities promoting brand communication to stakeholders.
PR／AR／IR
In the area of PR, NTT Advertising
provides support with media report tone analysis, press conferences, and
media response, helping you acquire a fan base among your customers.
In
the area of AR, we provide support with creating strategic reports aimed at
industry analysts, and in IR, we help you maximize your corporate value
through information disclosure on your company website and general
shareholder meetings. In all these fields, we are able to grasp market
environment trends that affect your business and offer appropriate support
to help you maximize the effectiveness of your communications.
Creative
NTT AD seeks to create value in new fields by a wide range of digital and global knowledge and alliance of partner companies based on art direction and copywriting skills.
- (1) Expansion of new technology and knowledge by grasping market trend.
- (2) With cloud sourcing and pioneering of a cooperation company with digital technology.
- (3) Challenge to the expression field new using the creative power.
Media
NTT AD is always the best to meet customer needs through total media planning, buying, and effect verification that integrates mass media and digital media in order to achieve the most efficient advertising message in the changing digital era. We have a lot of experience in overseas advertising, and we propose the best media according to customer needs. We are also developing new media such as digital signage for the digital age.
The times are moving greatly in anticipation of the evolution of digital transformation in society. NTT AD helps customers solve problems and increase profits by providing the latest and optimal digital media planning and promotion measures based on digital marketing and ad technology trends.
Digital
With the digital environment such
as smartphones and SNS changing drastically, corporate marketing activities
are required to further strengthen digital shifts.
NTT AD will accurately grasp changes in the digital environment, such as 5G,
which is scheduled to start in 2020, and support corporate “digitization of
marketing”.
We will use ICT technology and digital tools to visualize
customer insights through data driven, support the use of various digital
data held by companies, and work on proposals for problem improvement
through data analysis. We aim to be a collaborative partner in the digital
domain to promote digital transformation for customers.